Ilgvars Rukers

Creative Director of AS Radio SWH since 2014.

Candidate of PhD in Economics, Faculty of Business, Management and Economics at the University of Latvia. His research interests are based on media strategy development at a time when existing media platforms are constantly changing, but brand value building is still one of the core interests and challenges in the market. In other words, he studies which factors are influencing and driving changes in media consumption habits, and whether, to what extent, and how effectively advertisers are able to adapt to changes in their media strategy decisions.

More than 20 years of experience in the media and advertising industry.